A Sales Letter Or Web Site With Solid Copy Is
Hard To Read - Hard To Read Copy
Does Not Make Money!
The easier it is to read your letter or web site the more money you will make - period!
Break up your copy with short sentences, short paragraphs and lot's of sub headlines to create white space....make it very easy to read.
Making the copy clogged up all together is a tragic mistake made by many an advertiser. People will not exert much effort to read copy that makes their head hurt.
If they don't read it - you don't make money - no matter how good the ad is!
This same concept applies to your web site. The simpler it is to read the more you will make. Be careful with your background. Make sure it does not interfere with the reading.
Direct, Clear & Focused Sites Make Money!
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